Cloud collaboration firm Box is partnering with Autodesk, TIBCO, Tidemark, CollabNet and other companies in a reseller program in a bid to expand its footprint in the enterprise market.
Third-party resellers can be a boon for customers because they ease the onboarding process because they typically provide a single point of contact rather than requiring customers to go through several people.
However, they said, Microsoft Corp. and IBM are still way ahead of Box in the enterprise collaboration market.
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