Articles Related to marketing campaigns

U.S. readers prefer banners to native ads: Survey

Some respondents said they felt "deceived" when they found out a brand paid for an article they read

Labatt exec looks back at social media slip up

Labatt's attempts to have its famous beer disassociated with Canada's most infamous murderer ends up nearly killing the brewer's reputation.

SAP combines HANA with Accenture’s analytics

Enterprise software maker SAP AG and Accenture plc., announced a new offering that marries the management consulting firm’s analytics technology with SAP’s HANA in-memory...

Analytics versus intelligence

At SAS Institute Inc.

SaskTel soups up CRM efforts

In a move to improve the way it bundles services to its customers, Saskatchewan-based telecommunications firm SaskTel announced last month that it has selected a marketing automation tool from analytics software vendor SAS Institute Inc. to improve its customer contact and retention initiatives.

The Art of the Predictable

Customer relationship management (CRM) is on every organization

Start-up stuffs emails with Web content

Bring two seasoned rocket scientists together and you might be surprised at the result: Mobular Technologies, a technology start-up that makes a searchable e-mail product suited for e-mail marketing campaigns.

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