First National Financial Corp. has announced it has deployed a Web-based customer relationship management (CRM) application from Toronto-based Atum Corp. to streamline sales processes. Ben Kawa, national manager, sales and strategic relationships, First National, said the company was looking to improve service to their Canada-wide network of mortgage brokers and turned to Atum
While many companies are still testing large-scale wireless CRM projects, Stamford, Conn.-based mailing systems vendor Pitney Bowes Inc. is an experienced practitioner. The US$4 billion company set up its first wireless system in the late '90s. Since then, it has deployed a second-generation system for 250 field service employees in its Document Messaging Technologies division, which sells high-end inserter mailing systems.