Industry talking to customers What's this? Windows 10: Focused and future-ready in the want-it-now era Published: January 28th, 2019 By: Glenn Weir A series of profound technological advances over the past couple of decades has changed what consumers expect and demand. Enterprises have had to up their game, embracing the digital tools that allow them to offer the customer cutting-edge services.The change has come in stages — wave after incredible wave of innovation in personal computing, mobile, social, and more recently with AI, data and data analytics, and the Internet of Things. The ever-increasing penetration of the Internet and of smartphones, and decreasing cost of hardware, has given rise to a world in which individuals and corporations have basically anytime-anywhere access to products, services, and experiences. Watch on demand: “Windows 10: Demystifying the Path Forward” At the same time as this digital “revolution” is taking place, there is a remarkable demographic shift going on, and it is having an incredible effect on customer behaviour. Much of this effect — this push on expectation overall — is coming from the influence and demands of the millennial cohort and those even younger. These groups, born and raised in a digital world and reality, are neither easily surprised nor impressed, and expect rapidity and a current-to-the-minute approach from those who solicit their patronage. Software companies like Microsoft have picked up on this in a huge way, specifically in how they update Windows.Speed is now a given in our digital society, and this has moved into the enterprise space. Whether it’s to offer always-on/anywhere access to support a modern and flexible work/life balance, or to keep the upper hand over bad actors and steer clear of continual threats like malware, cyber-attacks, and data breaches, the modern enterprise must daily identify, react, and respond to change. This pace will only rise over time as technology becomes more powerful and complex.Staying current with Windows is an important part of meeting this ever-rising demand. However, the lifecycle is much shorter than it used to be. Enterprises that are facing the future — and facing up to the realities of what the future will demand — prepare themselves for a process of continual updates and improvements with their IT infrastructure just as they would with any other line-of-business process.With the launch of Windows 10, the Microsoft Corporation has introduced continual improvement to its flagship platform. This has introduced additional complexity in understanding how long a current version of Windows is supported. Innovation changes are coming much quicker now, and staying on a supported version of Windows 10 is critical to ensure your enterprise stays protected with security updates.Windows 10 has changed the way enterprises have been asked to think about deployments and updates as well as the ongoing management of the operating system. The on-demand webinar “Windows 10: Demystifying the Path Forward,” produced and offered by New Signature, will:Introduce Windows 10 key dates you should be aware ofDiscuss modern management and the importance of staying currentOutline the path departments will need to embark on for success moving forwardWatch “Windows 10: Demystifying the Path Forward” on demand.