IBM

    Secrets to Better Engage the Mobile Consumer: The Role of Push Notifications

    9
    Download the report

    Secrets to Better Engage the Mobile Consumer: The Role of Push Notifications

    With the advent and proliferation of mobile devices, many companies are finding that customer behaviours and expectations are evolving rapidly. In order to keep track — and keep up — companies need to understand these changes to achieve successful customer experience management initiatives.

    Download this report to find out how push notifications unlock superior results for mobile customer engagement users; why delivering precision push notifications requires insights on customer needs and behaviours; and how savvy-marketers use geo-fencing data as an enabler when delivering push notifications.

    Discover strategies to ensure the relevancy and timeliness of push notifications.

    Previous articleLearn from the best: How customer understanding and analytics grow revenue and deepen loyalty
    Next articleEngage Business Users in Process Improvement with IBM Blueworks Live