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Secrets to Better Engage the Mobile Consumer: The Role of Push Notifications

Published: February 18th, 2015 By: IT World Canada

IBM

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Secrets to Better Engage the Mobile Consumer: The Role of Push Notifications

With the advent and proliferation of mobile devices, many companies are finding that customer behaviours and expectations are evolving rapidly. In order to keep track — and keep up — companies need to understand these changes to achieve successful customer experience management initiatives.

Download this report to find out how push notifications unlock superior results for mobile customer engagement users; why delivering precision push notifications requires insights on customer needs and behaviours; and how savvy-marketers use geo-fencing data as an enabler when delivering push notifications.

Discover strategies to ensure the relevancy and timeliness of push notifications.

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