Google set to challenge ChatGPT with new AI features in Chrome

Google is poised to make a significant leap in the AI arena, potentially challenging the likes of ChatGPT, with its latest update to the Chrome browser. The tech giant is reportedly gearing up to introduce an experimental AI-powered feature designed to enhance the online writing experience for its users. This includes the innovative “Help me Write” function, which can be activated simply by right-clicking on any text box, prompting Google’s AI to assist in generating initial drafts for a variety of writing tasks.

This integration marks a pivotal shift in content creation dynamics, as it could significantly diminish the reliance on external AI platforms like ChatGPT. Users, who frequently rely on the web for composing emails, articles, and presentations, will find this feature particularly beneficial. Google CEO Sundar Pichai has highlighted the simplicity and efficiency these AI features bring to everyday web tasks.

However, Google’s ambitions extend beyond mere text generation. The company is making strides in the realm of multimodal AI with the introduction of Lumiere, a groundbreaking text-to-video diffusion model. Lumiere is capable of synthesizing videos that exhibit realistic and coherent motion, showcasing Google’s commitment to advancing in the field of AI.

The integration of AI and machine learning into Chrome is a significant development, especially considering Google’s dominance in online search and the widespread use of Chrome, which boasts a staggering 3.22 billion users compared to ChatGPT’s 100 million. This vast user base provides Google with a substantial platform to deploy these advanced AI capabilities.

With the integration of AI into Chrome and the advancements in multimodal AI technologies, Google would solidify its position as a formidable player in the AI landscape. This move could present a substantial challenge to platforms like ChatGPT, signaling a new era of AI integration in everyday technology.

Sources include: Analytics India

Jim Love
Jim Love
I've been in IT and business for over 30 years. I worked my way up, literally from the mail room and I've done every job from mail clerk to CEO. Today I'm CIO and Chief Digital Officer of IT World Canada - Canada's leader in ICT publishing and digital marketing.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

ITW in your inbox

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

More Best of The Web