Vice President, Consumer Acquisition and Management
Brett Mooney has over 11 years’ experience and he has spent the majority of his career in financial services industry with American Express. Brett has experience across multiple international Markets and a diverse set of functions including Product, Risk and Information Management, Lending, Marketing Capabilities, and Acquisition. Currently, Brett is the Head of Consumer Acquisition and Management for American Express in Canada. In this position, Brett is responsible for the end to end customer lifecycle from the point of deploying investments to acquire new Cardmembers, to engaging them throughout their tenure and delivering critical retention activities. His Team heavily leverages data, analytics and technology across the entire lifecycle to inform and optimize investments, gather insights to create new forms of value, and build more meaningful relationships with Cardmembers.
Prior to American Express, Brett was employed by Kraft Foods in the Strategic Analytics department where he was responsible for improving the profitability of Product and Corporate level promotions. While at Kraft, Brett also supported new product development and was responsible for leveraging data to inform sales strategy and effectiveness.
Brett holds a Bachelors of Business Administration degree from Wilfred Laurier University and a Masters of Business Administration from Kellogg-Schulich School of Management.