Tony Fisher

Articles by Tony Fisher

Meeting the data-quality challenge

Ask any business or IT executive if high-quality data is important to the health of his organization, and the answer will be, "Of course." But each day, organizations around the world use applications and databases filled with inconsistent, outdated or inaccurate data. Companies routinely suffer from an inability to answer basic questions such as, "How many customers do we have?" "Who are our best customers?" "Which of our products provide the greatest profit margin?" and "What do we purchase, in what quantities and from whom?"

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