Steve Del Zotto CIO Canada

Perhaps the greatest shortcoming of Business Intelligence (BI) technologies such as data warehousing and data mining is that we often fail to make the most of their potential. When fully utilized they can be powerful tools for improving customer loyalty, customer service and resource allocation. They can even alter the way a company does business, offering previously unconsidered solutions and strategies based on in-depth analysis.

Perhaps the greatest shortcoming of Business Intelligence (BI) technologies such as data warehousing and data mining is that we often fail to make the most of their potential. When fully utilized they can be powerful tools for improving customer loyalty, customer service and resource allocation. They can even alter the way a company does business, offering previously unconsidered solutions and strategies based on in-depth analysis.