Your company's marketing function might seem more like a faraway land of clueless, complaining users who don't get (or particularly like) IT. So mostly ignoring them has so far been a reasonable strategy
No more what? Have I lost my mind? No, just my tolerance for the stigma of slapping an "IT" label on projects that would be far better served by more accurate, less legacy-driven descriptors. Such as? How about "customer project", "compliance project", "supply chain project", or "process improvement project"?
Being a stickler about finding the right word or turn of phrase, I had to cringe a little at calling our recent annual Job Satisfaction Survey by its given name. "Job Dissatisfaction Survey" would have been a lot closer to the truth.
Pop quiz: In a climate where regulations affecting data protection, customer privacy and financial reporting are on the increase, which answer best describes how CIOs should view their new oversight duties?