Yogesh Jagga is the CIO of a successful mortgage brokering company in California, which has its IT as well as its sales staff in India. Parsec Loans, the company, sells loans from some 20 American banks to retail customers in America. Faced with enabling his company's sales with IT that would bring Parsec cost-effectiveness and few headaches, setting up the IT shop in India was a no-brainer. But Jagga took it a step further by not investing in any stand-alone customer relationship management software. He bought seats on Salesforce.com's enterprise edition to enable a sales team that operates from a call center in Gurgaon.