Geoff Hart

Articles by Geoff Hart

Why won

Otherwise key businesses neglect a key rule: the more difficult you make itnto buy your products, the fewer you'll sell.

Brand new challenges for brands

On the face of it, relying on nothing more than a few words to represent your company seems illogical.

Nice Web site

A successful online presence requires three things: content, structure and relevance.

Content, structure and relevance: the ploy

Attracting and retaining an audience on the Web requires the skills of a playwright, and the ability to skilfully combine three inseparable components: content, structure and relevance.

Privacy means never having to say you’re sorry

There's no easier way to lose your audience

Tech getting better at personalizing messages

The hardest part of communication lies in the many options we have available, and how tricky it...

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