Articles By Geoff Hart

Why won

Why won

Many businesses were surprised by how difficult it is to sell products over the Internet. Admittedly, you'd have to pay...

May 30th, 2002 Geoff Hart
Brand new challenges for brands

Brand new challenges for brands

On the face of it, relying on nothing more than a few words to represent your company seems illogical. Yet...

March 7th, 2002 Geoff Hart
Nice Web site

Nice Web site

A successful online presence requires three things: content, structure and relevance. The first two were covered in previous columns -...

January 10th, 2002 Geoff Hart
A good structure should pave the way to information

A good structure should pave the way to information

What I've called "structure" comes under many names, the most familiar of which are probably "hierarchy" or "information architecture". Whichever...

November 15th, 2001 Geoff Hart
Welcome to the land where content is king

Welcome to the land where content is king

In my readings of all the industry hacks writing about the requirements for e-commerce, I've encountered an extremely bizarre attitude:...

September 6th, 2001 Geoff Hart
Content, structure and relevance: the ploy

Content, structure and relevance: the ploy

Attracting and retaining an audience on the Web requires the skills of a playwright, and the ability to skilfully combine...

July 12th, 2001 Geoff Hart
Privacy means never having to say you’re sorry

Privacy means never having to say you’re sorry

For those of us who work with computers, the value of identifying ourselves to Web sites is increasingly obvious: no...

May 17th, 2001 Geoff Hart
Tech getting better at personalizing messages

Tech getting better at personalizing messages

The hardest part of communication lies in the many options we have available, and how tricky it can be to...

March 8th, 2001 Geoff Hart
Nothing but .Net? Nyet!

Nothing but .Net? Nyet!

Microsoft has recently been heavily promoting their so-called .Net strategy. Among other goals, this strategy aims to shift at least...

February 22nd, 2001 Geoff Hart
Print plus on-line delivers benefits

Print plus on-line delivers benefits

In the early days of the Internet, Web sites were designed to drive browsers towards a company's traditional information products,...

January 25th, 2001 Geoff Hart