Friday, August 19, 2022

Allison Bass


The shelfware boondoggle

A recent Gartner Inc. study reports that of the CRM software licences purchased in 2002, an embarrassing 42 per cent remains unused, at an estimated waste of US$1 billion to $1.27 billion. Given that the entire CRM software revenue forecast for all of 2002 was $3 billion, that's a lot of money to be throwing away, especially in a tight IT economy.

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