Articles By Alice Dragoon

How to do customer segmentation right

How to do customer segmentation right

If banks could choose their customers the way kids choose sides on the playground, customers in the 18-to-35 age bracket...

October 18th, 2005 Alice Dragoon
Tips for managing divisional CIOs

Tips for managing divisional CIOs

When Dana Deasy became vice-presidentand CIO of the Americas for Siemens AG in 1999, he harboured no illusions that the...

December 31st, 2002 Alice Dragoon
This is Your Brain on Phones

This is Your Brain on Phones

Few executives go anywhere these days without that staple of 21st century commerce - a cell phone - in tow....

February 28th, 2001 Alice Dragoon