Social media has changed how we carry out our day-to-day actions, from online shopping to banking – and even applying/recruiting for a job. Trying creative new methods to attract individuals, especially in the information age, will improve the talent your company hires and could mean the difference between landing a creative, tech-savvy recruit and one that is stuck in traditional modes of thought.
But using social media platforms raises questions of confidentiality and privacy, management, usage, productivity, analytics and return on investment (ROI) to determine if it really is the right method to recruit quality candidates.