SusySearch localizes performance-based advertising in SA

The search engine solution,, is planning to assist advertisers seeking more effective ways to reach Internet user and to introduce South Africa to a new system of online advertising.

According to developer and co-founder of SusySearch, Cameron McAlphine, SusySearch will be the first solution of its kind in the localized market, and will be a leading developer and provider of performance-based advertising services for the Internet.

McAlphine is confident that SusySearch will be a leading provider, because, he says: “Through SusySearch advertisers can create advertisements, or keyword-targeted adverts, comprising titles, descriptions, URL links, and relevant keywords. And, for each of these keywords, the advertiser determines what price they are willing to pay for a click-through.”

The pricing process is said to be an open, automated, bid-for-position system. This means that the highest bidder for a particular keyword or phrase receives the first place position, with all other bidders on that same keyword or phrase listed in descending bid order.

With SusySearch, instead of costs spent on management, advertisers are able to sign up and manage their accounts themselves, through an Account Management Centre, 24 hours a day, seven days a week, in a real-time environment.

From McAlphine’s explanation, this system reportedly allows businesses to easily determine and work to improve their ROI from SusySearch.

In addition to the advertising revenue to be generated, SusySearch plans to license its search technology to large, high-profile Web sites. The site will, therefore, pay a per-search fee (the searches can be bought in bulk) for customized search results.

Adds McAlphine: “We believe that more and more online advertisers are turning to performance-based advertising — where advertisers only pay for every visitor to their Web site — to fulfill their Internet marketing objectives. Previously, advertisers were charged based on the number of users who are potentially exposed to their ad, with no guarantee that the ad was seen or read.”

McAlphine claims that SusySearch is impressively fast, illustrated by the fact that typical searches are conducted in less than 500 milliseconds. He adds that the service has a low-graphic interface, and the income does not rely on cluttering the interface with banner ads, which would result in slow downloads and sluggish searches. It has also populated its own database, which is continuing to grow, and does not depend on data from third parties to conduct research.

For Webmasters who offer a great number of sites for submission, and buy adverts for their Web sites, the SusySearch solution claims to offer one of the fastest submissions, as well as an advertising solution that is performance-based.

Though the local market has not yet taken to this new system of advertising, McAlphine is confident that, with time, the tide will change. The developer says that once the advertising starts rolling in, it will start looking to expand towards the rest of Africa, and then globally.

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