With all the new technology that’s changing the industry, someone has to secure and manage it.

The last day of November’s UBS Warburg Global Communications conference in New York provided an overview of where some of the players in the network security and management marketplace are focusing their efforts.

The morning session started with a briefing by Entrust on its priorities for the consumer market. Late this year or early next, the company plans to roll out a product called Extended Validation SSL.

EV SSL will change the color of a browser screen once a user has passed through all of the authentication procedures, says Entrust President and CEO Bill Conner. Microsoft will support EV SSL in its upcoming