Online firms should focus more on older adults, study suggests


Canadians above 30 may be leading the pack when it comes to online social interaction, a recent study reveals.

E-commerce activities – such as purchasing services and products online – are becoming increasingly popular with the ’30 and older’ crowd in Canada, the study by Leger Marketing Inc. revealed.

This group, the study indicates, is also engaging more than ever in other online activities such as accessing information and meeting people.


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