Empowering the consumer with a combination of Web 2.0 and business intelligence technologies is the approach behind a new commerce and loyalty tool launched by New York-based OneBigPlanet Corp.

The portal is designed to help social networking sites build loyalty and reap revenue by allowing members to access information like merchant deals and discounts, and other consumer tools, while networking with friends and family to share preferences and product reviews.

During the launch in Montr