Talk about living your work: In order to keep its employees thinking about exactly what business they’re in, Framingham, Mass.-based on-line retailer Inc. built a house in the middle of its office space and furnished it with its own products.

“Inside the house are conference rooms and a kitchen area,” says Lee Chaissan, vice-president of engineering, who’s responsible for Web development and IS. “The whole concept of is to bring people to our site and build their dream home. So we built our own.”