TORONTO—When it comes to developing and designing digital content, the increasing proliferation of smart phones and tablets means a reversed workflow where the initial focus must now be on building first for mobile devices then repurposing for the desktop, said one exec with Adobe Systems Inc.
Yet, that also introduces some complexities in the developer/designer workflow, said Galvan, given the different requirements when building apps for mobile. Performance, for instance, is one such challenge that gets enhanced in mobile apps. “Things that you can get away with on the desktop, you can’t get away with on mobile,” said Galvan.
But, generally, across all platforms, end user’s expectations regarding how data is consumed on the Web has also risen. Mark Anders, another panelist and Adobe Fellow, said digital experience is not just about clicking on a Web site or app anymore; end users want to have a “fundamental bond” with the device and interact via a broad range of user gestures.
“If it doesn’t perform well, you shatter the illusion,” said Anders.
For end users, the definition of data has changed because what you can do on one platform is expected to be more or less the same on another, said Anders. “The whole notion of what data is and how you interact with is becoming much more pervasive,” he said.
Within the creation workflow itself, design plays a significant role in a successful digital experience, even though, as a vendor of design and development tools, Adobe has spent a large part of its effort on the development portion. Panelist Deepa Subramaniam, senior product manager for the Flex SDK with Adobe, said Adobe now has begun to more evenly spread its focus across the entire lifecycle of developer to designer to testing to deploying.
As for where digital experience might be headed next, Galvan said he is intrigued by advancements in how end users can interact with content around them. Galvan foresees richer capabilities for end users to interconnect between devices. For instance, interacting with store billboards via a mobile device upon entering a retail store is one such direction.
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