The focus of network security should shift from safeguarding infrastructure to protecting data, and that requires extraordinary marketing measures by IT security staff, according to speakers this month at the Forrester Research Security Conference. Security is such an important issue for Diageo, the parent company for Smirnoffs, Guinness, Bailey’s and other brands of alcoholic beverages, that the company has sophisticated, internal marketing videos to promote data security, said Claudia Nadenson, the company’s CISO, who spoke at the conference.

In addition, the company sponsors educational sessions tailored to the regional culture of the branch being trained, Nadenson said. For instance, in Jamaica, where the company owns the Red Stripe beer brand, seminars are held at beach parties with boom-box music. Workers in the United Kingdom, on the other hand, respond better to a county

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