Google in the cloud

At its annual I/O Conference in June, Google Inc. announced it was venturing into the infrastructure-as-a service market, a space owned almost entirely by Amazon. While Amazon has so far managed to fend off all challengers, Google’s got valuable brand cachet and a huge market footprint (a friend of mine defends his use of a smart phone based on Google’s Android mobile operating system by saying, “My life is in Google”).


Can Google be the one to upend Amazon in the IaaS space? In this analysis, Investors Mosaic runs down the pros and cons of Google in the IaaS space from an investment perspective, and why, if not for revenue, Google’s moving in this space. Hint: It’s all about market share.

Read the full article here.

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Dave Webb
Dave Webb
Dave Webb is a freelance editor and writer. A veteran journalist of more than 20 years' experience (15 of them in technology), he has held senior editorial positions with a number of technology publications. He was honoured with an Andersen Consulting Award for Excellence in Business Journalism in 2000, and several Canadian Online Publishing Awards as part of the ComputerWorld Canada team.

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