Creating a new mobile user experience with BlackBerry Z10

The jury is still out on whether the BlackBerry Z10 will be able to reverse the company’s sagging fortunes. However, many critics of the handset recognize that although it is far from being revolutionary, BlackBerry made a bold move in breaking from its traditional comfort zone and introducing a new user interface for its latest smart phone.

Don Lindsay, vice president of user experience design at BlackBerry, talks to NetworkWorld.com about three key concepts developers and designers took to heart in making sure the BlackBerry Z10 spoke to the new army of mobile users but continued to command the respect of longtime BlackBerry users.

Lindsay was plucked by Research in Motion co-founder Mike Lazaridis from Microsoft Corp. where he was design director for Microsoft Live Labs. Before that, he worked for 10 years in design at Apple Inc. where he was design director for the Mac OS X user experience group.

He said Lazaridis recognized that the post-iPhone mobile users had a new set of expectations on how mobile devices should look and behave and the RIM executive wanted this reflected in the new BlackBerry product. Some of these ideas were put into work on the BlackBerry 6 and 7 operating systems but in was only with BlackBerry 10 that the company felt it found what it needed to achieve a wider appeal, Lindsay said.

RELATED CONTENT

Review of the BlackBerry Z10
Z10 breaks all previous BlackBerry launch sales

The process, he said was guided by three basic core principles:

-Be a true BlackBerry. The company had a slogan: “a tool not, not a toy.” The product had to be true to the BlackBerry DNA and embody the brand value associated with productivity, efficiency and empowering the user, Lindsay said.

-Purposeful design. Previous BlackBerry handsets were known for their ease of use even with one hand. Designers carried thus further on BlackBerry Z10 by combining one-handed and two-handed operations to provide better functionality. For example, he said, users can use one thumb to touch and view an email message and another thumb to hit another function such as delete.

-Cinematic experience. For the handset’s designers this meant a larger screen, Lindsay said. BlackBerry also gave app designers control on every pixel on the screen and refrained from reserving some of them for things like battery life or signal strength or a virtual control button. This provides a more immersive user experience and more room for gestures. The end result: simple and consistent gestures for navigating the phone and vast improvement in user experience.

Read the whole story here

 

 

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Featured Articles

Cybersecurity in 2024: Priorities and challenges for Canadian organizations 

By Derek Manky As predictions for 2024 point to the continued expansion...

Survey shows generative AI is a top priority for Canadian corporate leaders.

Leaders are devoting significant budget to generative AI for 2024 Canadian corporate...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now