Telus Corp. is suing Rogers Communications Inc. for allegedly misleading ads claiming it has the “fastest network.”

 

 

 

 

Toronto-based Rogers had already been providing cellular service using HSPA, which is based on Global System for Mobile Communications (GSM). Previously, Bell and Rogers had been offering EVDO (the high-speed version of Code Division Multiple Access, or CDMA) but wanted to be able to offer service for a wider variety of handsets, such as Apple Inc.’s iPhone, in time for the Winter Olympics.

 

Telus filed a statement of claim with the B.C. Supreme Court alleging Rogers ads running after the Telus HSPA launch Nov. 5 were misleading.

 

As of Wednesday afternoon, Rogers claimed on its Web site its wireless network was the “most reliable” in Canada.

 

HSPA offers a theoretical maximum data transfer rate of about seven megabits per second (Mbps). A souped-up version, HSPA plus, boasts up to 21 Mbps. Rogers announced last summer it plans to offer HSPA plus in major centres.