Labatt exec looks back at social media slip up

At first glance, it appeared to be a total branding disaster. A photo of the Luka Magnotta on the Web site of the Montreal Gazette showed the notorious serial killer clutching a bottle of

Published on: November 28th, 2013 Nestor E. Arellano

SAP combines HANA with Accenture’s analytics

Enterprise software maker SAP AG and Accenture plc., announced a new offering that marries the management consulting firm’s analytics technology with SAP’s HANA in-memory database platform. Accenture will sell the product called Marketing

Published on: September 5th, 2013 Nestor E. Arellano

Analytics versus intelligence

Washington, D.C. – Business intelligence is an over-used term that has had its day, and business analytics is now the differentiator that will allow customers to better forecast the future especially in this

Published on: March 23rd, 2009 Kathleen Lau

SaskTel soups up CRM efforts

In a move to improve the way it bundles services to its customers, Saskatchewan-based telecommunications firm SaskTel announced last month that it has selected a marketing automation tool from analytics software vendor SAS

Published on: June 9th, 2005 Ryan B. Patrick

The Art of the Predictable

Customer relationship management (CRM) is on every organization's radar screen these days, but perhaps nowhere is it a bigger target than in the banking industry.Traditionally, banks have compartmentalized their customers, seeing individuals simply

Published on: June 30th, 2002 Grant Buckler

Start-up stuffs emails with Web content

Bring two seasoned rocket scientists together and you might be surprised at the result: Mobular Technologies Inc., a technology start-up that makes a searchable e-mail product that's well suited for e-mail marketing campaigns

Published on: December 2nd, 2001 Lee Copeland