SAP combines HANA with Accenture’s analytics

Enterprise software maker SAP AG and Accenture plc., announced a new offering that marries the management consulting firm’s analytics technology with SAP’s HANA in-memory database platform. Accenture will sell the product called Marketing

Share on LinkedIn Share with Google+ Comment on this article Published on: September 5th, 2013 Nestor E. Arellano

Analytics versus intelligence

Washington, D.C. – Business intelligence is an over-used term that has had its day, and business analytics is now the differentiator that will allow customers to better forecast the future especially in this

Share on LinkedIn Share with Google+ Comment on this article Published on: March 23rd, 2009 Kathleen Lau

SaskTel soups up CRM efforts

In a move to improve the way it bundles services to its customers, Saskatchewan-based telecommunications firm SaskTel announced last month that it has selected a marketing automation tool from analytics software vendor SAS

Share on LinkedIn Share with Google+ Comment on this article Published on: June 9th, 2005 Ryan B. Patrick

The Art of the Predictable

Customer relationship management (CRM) is on every organization's radar screen these days, but perhaps nowhere is it a bigger target than in the banking industry.Traditionally, banks have compartmentalized their customers, seeing individuals simply

Share on LinkedIn Share with Google+ Comment on this article Published on: June 30th, 2002 Grant Buckler

Start-up stuffs emails with Web content

Bring two seasoned rocket scientists together and you might be surprised at the result: Mobular Technologies Inc., a technology start-up that makes a searchable e-mail product that's well suited for e-mail marketing campaigns

Share on LinkedIn Share with Google+ Comment on this article Published on: December 2nd, 2001 Lee Copeland