Identifying Missed Opportunities to Improve Customer Experience

Identifying Missed Opportunities to Improve Customer Experience

There is an opportunity for greater personalization of communication with customers by understanding demographic differences in preferences. These have a...

December 19th, 2015 IT World Canada Team

Engagement Everywhere

Engagement Everywhere

The digital revolution has happened. Commerce is changing again, unbound from prior models. Goods and services are sold and information...

December 13th, 2015 IT World Canada Team

Where have all my marketing investments gone? Addressing accountability with marketing performance analytics

Where have all my marketing investments gone? Addressing accountability with marketing performance analytics

Download “Where have all my marketing investments gone” to gain insights into the state of Marketing today and how Marketing...

August 17th, 2015 IT World Canada Team

Engaging employees to drive the business. How IBM uses workforce science, analytics and collaboration tools to build its Smarter Workforce.

IBM is also starting to use talent analytics and social collaboration tools to take an employee-centric strategic approach that yields...

May 19th, 2015 IT World Canada Team