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Customer Analytics for Dummies

Download “Customer Analytics for Dummies” to find out how to acquire customers, grow lifetime value, retain customers at risk of...

August 17th, 2015 IT World Canada Team

Where have all my marketing investments gone? Addressing accountability with marketing performance analytics

Where have all my marketing investments gone? Addressing accountability with marketing performance analytics

Download “Where have all my marketing investments gone” to gain insights into the state of Marketing today and how Marketing...

August 17th, 2015 IT World Canada Team

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Vendor Insight Customer analytics profile IBM

Starting with an overview of IBM's background, the report delves into an assessment of related IBM services and software, providing...

August 17th, 2015 IT World Canada Team

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Why Does the CEO Need Predictive Analytics to Grow?

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August 12th, 2015 IT World Canada Team

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IBM expands cloud services portfolio with DashDB Enterprise massive parallel processing

IBM is putting data warehousing into the cloud. Having formally launched IBM Cloud Data Services earlier this year, the company...

July 29th, 2015 Gary Hilson