Zalando: Increasing customer loyalty with highly targeted marketing campaigns across channels at scale

Zalando: Increasing customer loyalty with highly targeted marketing campaigns across channels at scale

Zalando is Europe’s leading online fashion platform, with annual revenues of EUR2.2 billion. The company wanted to provide customers with...

May 12th, 2016 IT World Canada Team

Thinking like a customer: Your cognitive future in the retail industry

Thinking like a customer: Your cognitive future in the retail industry

Over the past decade, emergence of technology-enabled “smarter consumers” has upended traditional retail business models. Many retailers have tried to...

May 12th, 2016 IT World Canada Team

Five ways to create and optimize your personalization programs

Five ways to create and optimize your personalization programs

Personalization is a highly effective marketing strategy to engage, acquire and retain site visitors, the most effective vehicles for which...

May 12th, 2016 IT World Canada Team

The Consumer Conversation: The experience void between brands and their customers

The Consumer Conversation: The experience void between brands and their customers

Consumers today are more powerful than ever before, engaging with brands across multiple channels where they want and how they...

May 12th, 2016 IT World Canada Team

Three New Ways to Understand and Improve Your Customers’ Experience

Three New Ways to Understand and Improve Your Customers’ Experience

Today’s customers expect personalized, on-demand positive experiences whenever and wherever they interact with a brand. But with those interactions taking...

May 12th, 2016 IT World Canada Team

SAS-Viya

SAS Viya unveiling signals future of analytics software firm

LAS VEGAS - Cary, N.C. based analytics software firm SAS Institute parted the curtain on SAS Viya, its new analytics...

April 20th, 2016 Brian Jackson

The Internet of Things: Opportunities and Applications across Industries

The Internet of Things: Opportunities and Applications across Industries

The opportunity for a broad range of industries to take advantage of the Internet of Things (IoT)—the plethora of network-connected...

April 10th, 2016 IT World Canada Team

Hadoop for the Enterprise: Making Data Management Massively Scalable, Agile, Feature-Rich, and Cost Effective

Hadoop for the Enterprise: Making Data Management Massively Scalable, Agile, Feature-Rich, and Cost Effective

Many business drivers—from the need to scale big data and traditional enterprise data, the need for more economical data platforms,...

April 10th, 2016 IT World Canada Team

The Internet of Things – Finding the Path to Value

The Internet of Things – Finding the Path to Value

The number of network-connected devices today is staggering, and estimates are it could triple to 21 billion by 2020. This...

April 10th, 2016 IT World Canada Team