datasciences

Enterprises are still not sold on the value of data sciences

When it comes to embracing data sciences in the business world, there’s no middle ground, according to recently released research....

June 3rd, 2016 Gary Hilson

The Executive’s Guide to Business Visibility: Predicting

The Executive’s Guide to Business Visibility: Predicting

To succeed in today’s business market, your enterprise should be able to understand what the future may hold—which in in...

May 25th, 2016 IT World Canada Team

The Executive’s Guide to Visibility: Analyzing

The Executive’s Guide to Visibility: Analyzing

This white paper explores: The importance of analyzing your business Common analytic obstacles Technology you should implement Analytics help your...

May 25th, 2016 IT World Canada Team

microchip technology

IBM Steps Up GPU Power for the Cloud

IBM Corp. announced on Thursday (May 19) Nvidia power on IBM cloud. Cloud computing is becoming an increasingly powerful option...

May 20th, 2016 Chris Lau

Zalando: Increasing customer loyalty with highly targeted marketing campaigns across channels at scale

Zalando: Increasing customer loyalty with highly targeted marketing campaigns across channels at scale

Zalando is Europe’s leading online fashion platform, with annual revenues of EUR2.2 billion. The company wanted to provide customers with...

May 12th, 2016 IT World Canada Team

Thinking like a customer: Your cognitive future in the retail industry

Thinking like a customer: Your cognitive future in the retail industry

Over the past decade, emergence of technology-enabled “smarter consumers” has upended traditional retail business models. Many retailers have tried to...

May 12th, 2016 IT World Canada Team

Five ways to create and optimize your personalization programs

Five ways to create and optimize your personalization programs

Personalization is a highly effective marketing strategy to engage, acquire and retain site visitors, the most effective vehicles for which...

May 12th, 2016 IT World Canada Team

The Consumer Conversation: The experience void between brands and their customers

The Consumer Conversation: The experience void between brands and their customers

Consumers today are more powerful than ever before, engaging with brands across multiple channels where they want and how they...

May 12th, 2016 IT World Canada Team

Three New Ways to Understand and Improve Your Customers’ Experience

Three New Ways to Understand and Improve Your Customers’ Experience

Today’s customers expect personalized, on-demand positive experiences whenever and wherever they interact with a brand. But with those interactions taking...

May 12th, 2016 IT World Canada Team