Vonage launches in U.K.

Consumers and small businesses in the U.K. can now take advantage of the same inexpensive Internet telephone service that Vonage Holdings Corp. offers its customers in North America.

Vonage, which calls itself the largest provider of voice over Internet Protocol (VoIP) services in the U.S., officially launched a new Net telephony offering in Britain on Thursday, according to company spokesman Jamie Serino.

“Our U.K. Web site actually went live over the weekend,” Serino said. “Our first customers signed up within hours — which is encouraging considering that we hadn’t even begun to market the service.”

Vonage has made a name for itself in the U.S. and Canada by selling a low-cost phone service. That, in a nutshell, is exactly what the company aims to achieve in the U.K., Serino said.

The prices speak for themselves: for