‘Buy, don’t build’ plan makes Ethernet cheap, quick, easy

Simple, quick and cheap is how Vanco PLC describes its network building strategy for setting up wide-area Ethernet connections for enterprise customers.

To cut the cost of connecting remote sites over high-speed links, the London-based company buys Ethernet services from local providers rather than build its own.

“The cost of networks is decreased and the service quality is improved by using high quality local infrastructure,” said Wayne Churchill, CEO of Vanco’s recently launch Ethernet operations arm NetDirect.

He said his company purchases services from domestic operators which already have fibre in the ground and an Ethernet layer on top. NetDirect then connects to these services and links its customer to the Ethernet.

The NetDirect customer gets a single point of contact, signs only one service level agreement (SLA) and is charged a single bill, Churchill said.

Ethernet infrastructures are largely controlled by local assets-based carriers. Churchill said NetDirect spares clients the trouble of locating and managing connections.

The selection and provisioning of direct internet access (DIA) and multi-protocol switching (MPLS) coverage is provided through NetDirect’s Web portal.

Once signed up to the system, customers use the portal to enter their site location and circuit requirements to locate and order these circuits.

Vanco has the freedom to choose the most appropriate copper, fibre and wireless transmission for its clients because it does not own any telecom assets, according to Allen Timpany, CEO of Vanco.

The company, which was established in 1988, operates in more than 230 countries and territories. Its clients include: Bell Canada, British Airways, Telus, Virgin Retail, AT&T and Ford Motor Co.

Businesses have become increasingly interested in wide-area Ethernet because it allows organizations to use existing and relatively inexpensive local area network (LAN) infrastructure.

Ethernet benefits companies that need to connect offices and data centers that transmit large amounts of traffic unsuitable for MPLS.



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