Book Reviews

Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and Science

By Evan M. Dudik

Amacom, 2000, $44.95

What’s wrong with business strategy? It’s too tied to fads such as total quality management and business process reengineering, according to consultant Evan Dudik.

Instead of looking for advice in business books (unless, of course, you’re reading Strategic Renaissance), which generally reverse engineer the success of one company to find its underlying strategy and then claim that the strategy applies to all companies, Dudik says corporate executives must accept the challenge of creating their own opportunity-based strategies given their particular markets, customers and competitors.

Citing examples from science, history and business, Dudik suggests that companies articulate their business strategy as a series of if/then statements. The strategy must specify both where a company plays offence vis-