A new way to stand out from the crowd

In the old days – or so legend has it – you could become a starlet by sipping a soda at Schwab’s drugstore or a high-powered executive by shaking the right hand in the right elevator in the right building. Times have changed. “Don’t call us, we’ll call you” has become “Don’t call us, but you can e-mail your CV to our virtual mailroom, and if our software spots the catchwords we’re looking for, we might call you.”

The tricks of printing off a r