Web 2.0 and social networking in business

Wednesday, November 5, 2008

Centre Mont-Royal
International I, 3rd Floor 
2200 Mansfield Street 
Montreal (Quebec) 
H3A 3R8If the business turns into a collaborative environment, it is largely thanks to Web 2.0 technologies and social networking.

Virtual communities invaded the scene a few years ago due to the large number of consumers who want to express their opinions and share various aspects of their lives. Now the power of social networking is transforming the business community as well as the society around him. Today, companies are realizing that social networks have considerable value in fostering collaborative behavior in order to create virtual communities that are both powerful and dangerous: organizations do not have the habit of immense power that this dialogue provides consumers and other partners, whether about products, brands or community which is itself related to these companies.

Join Patrice-Guy Martin, editor of IT Department, as well as its guests, Sophie Beauchemin, executive director of software, technical sales at IBM, and Jean-François Barsoum, Consultant Senior Associate, group leader in innovation and social responsibility at IBM, which will explore Web 2.0 technologies, including social networking software of interest.

  • What is Web 2.0, anyway?
  • What is the impact of Web 2.0 on society and business?
  • How can a company sponsor social communities?
  • What are Web 2.0 technologies which should be of interest to companies?
  • What are the values ​​that social networking brings to a business and how can we measure these values?

Who should attend?

  • CIOs, CTOs, CFOs
  • Senior staff and IT managers
  • Senior staff and managers of industries interested in social networking
  • Strategist collaborative technologies and IT


Patrice-Guy Martin, Editor, Computer Management: Since 1994, Patrice-Guy Martin heads the Directorate computer magazine which he orchestrated the Internet corner in 1995. IT journalist for over 20 years, Mr. Martin was awarded the title of Grand builder by the Federation of the computer of Quebec in 1993. It is one of 25 personalities of Quebec IT industry have been well recognized for their special contribution to the development of IT industry in Quebec over the last 50 years.

Sophie Beauchemin, executive director of software, technical sales, IBM Beauchemin is Executive Director of Software, Technical Sales at IBM. She leads the team for pre-sales technical marks IBM software professionals in Canada. Business acumen to help correlate the business needs of its customers and collaboration solutions that IBM has to respond.

Jean-François Barsoum, Senior Associate consultant, leading consultant group in innovation and social responsibility IBM: As an expert in management and practice leader, Jean-François Barsoum focuses on business strategies, and the problems of implementation and analysis of the case that may be present when a company tries to occupy the forefront of its industry. Mr. Barsoum heads, alone or in collaboration, several IBM communities of experts in corporate responsibility and sustainable development. These communities bring together several hundred participants.