The true meaning of CRM

The true meaning of CRM

Where I work, we have been looking at implementing a customer relationship management (CRM) solution. We believe that by doing...

September 26th, 2004 Gabriel Fuchs

Users: Data warehousing tests IT’s ability

Users: Data warehousing tests IT’s ability

Although there's big buzz among IT managers about creating real-time systems that can consolidate important business information into data warehouses...

August 22nd, 2003 Marc L. Songini

Pragmatic CRM Redux: Winning the Relationship Management “Junkyard Wars”

Pragmatic CRM Redux: Winning the Relationship Management “Junkyard Wars”

METAGiven tight IT budgets, customer relationship management (CRM) project teams ready to acquire technology often do not have the luxury...

February 5th, 2003 Elizabeth Shahnam Roche

Data mining apps eclipse data storage

Data mining apps eclipse data storage

Feeling stagnated? Not the hot-new thing you once were? Welcome to your data warehouse years.The data warehouse appears to have...

July 11th, 2002 Victoria Berry

Managing mountains: data warehousing at work

Managing mountains: data warehousing at work

As government organizations continue to look for better ways to streamline business processes, contain costs and improve service, they will...

September 30th, 2001 Graham Rose

CRM South America: Bad data can ruin CRM

CRM South America: Bad data can ruin CRM

Many factors can make a CRM implementation fail, such as a lack of commitment from top-level executives and poor coordination...

June 11th, 2001 Hector Calabia

Knowledge management needn’t be an oxymoron

Knowledge management needn’t be an oxymoron

The evidence about corporate knowledge-management programs keeps rolling in, and it isn't pretty.Companies have spent hundreds of millions of dollars...

June 30th, 2000 ROBERT SUTTON

Crayola maker tickled pink

Crayola maker tickled pink

Crayons. Markers. These products are the bread and butter at Binney & Smith Canada. But data warehouses - well, that's...

June 3rd, 1999 Michael MacMillan

Oracle competitors stay the course

Oracle competitors stay the course

Vendors call 8i unwieldy, but Oracle still database market leader, analyst saysMichael MacMillanThe industry has now had time to digest...

February 25th, 1999 Michael MacMillan