Tripp Lite empowering partners in new and exciting ways

Sponsored By: Tripp Lite

Nearly a century ago, Tripp Lite founder Graham Trippe designed what was essentially the first ever automobile headlight. Today, the company is still in the business of lighting the way forward — not for vehicles but for its sales partners.

“Other companies put their own success first, but we see things differently,” said Eric Diehl, Tripp Lite’s Vice President of Sales – Canada. “We see our resellers as our bedrock or foundation. How, then, can we not succeed by putting them first?”

Tripp Lite offers resellers more than just financial incentives. This is not to say the financial aspect is unimportant — people who work hard deserve to make a great living — but there must also be thought given to the tools and overall support structure sales partners need to achieve optimal results.

“Our first and sacred rule is to never sell directly to end users,” said Diehl. “Directly competing with our partners would make hollow any talk of respecting them. And then, looking at the benefits we offer, which empower our partners and declutter the buying process — this is an honest attempt on our part to offer real-life value.”

EmPower Technology Partner Program
Tripp Lite partners are empowered. They are part of an exclusive, top-flight support program, with access to a host of incredible sales and marketing resources:

  • “Ground floor” perks – Rebates, discounts, bid pricing, deal registration, evaluation units
  • Dedicated sales and technical support – Anytime access to a sales hotline as well as online and hands-on technical training
  • Ready-to-use sales and marketing tools – Access to customized sales collateral, videos, buying guides, brochures, white papers and more

Find out more about EmPower.

NEW! Power Play Program
Tripp Lite sales partners participating in the new Power Play Program earn three TL$$, or Tripp Lite Dollars, for every $100 worth of qualified Tripp Lite product they sell during the February 1st to December 31st promotional period.

“It’s simple to participate in this exciting rewards program,” said Diehl. “Simply join up and register at least $3,000 Canadian in sales every quarter and you’re off to the races — rewarded richly in prepaid Visa gift cards.”

Find out more about Power Play.

PriceLock remains in place
Resellers want flexibility. They want to have the ability to offer customers not just individual pieces or components but entire solutions made up of many components — all for a special “locked in” price. Tripp Lite’s PriceLock Program may no longer be new, but it remains in full vigor.

“PriceLock is great because it allows resellers to offer full and complete solutions as opposed to solutions piece by piece,” said Diehl. “The way the program is structured, you can submit product deal requests to receive special pricing. This pricing is then locked in for three months, and can be extended.”

The Tripp Lite PriceLock Advantage offers: quote protection; the flexibility of exclusive discount pricing to make your bid more competitive and increase your margins; a quick and easy bid registration process; and great support from Tripp Lite to help partners turn a registered bid into a closed deal.

“The beauty of this program is that it allows sales to offer total solutions — a kind of ‘one-stop-shop’ approach,” said Diehl. “Partners can offer top-flight incentives to customers seeking a single, all-in-one solution. We’ve seen some incredible results so far, and this program isn’t going anywhere any time soon.”

To find out more about Price Lock, or register, visit the Tripp Lite website.


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Jim Love, Chief Content Officer, IT World Canada

Sponsored By: Tripp Lite

Glenn Weir
Glenn Weir
Content writer at IT World Canada. Book lover. Futurist. Sports nut. Once and future author. Would-be intellect. Irish-born, Canadian-raised.