How social media marketing is changing the job search

Sponsored By: IBM

A decade ago (long before business’ had Facebook profiles or Twitter feeds) the job search began with an ad posting on a job board and ended with a business hiring an employee that in the end didn’t meet their operational needs.

Today, social media is an integral part of the recruiting process. From sales and marketing to HR, keeping up with technology trends is integrated into everyday business processes and decisions.

But simply setting up a LinkedIn page or keeping up with your SEO will not solve the problem of recruiting the right talent. The most important element of a strong social strategy is not only using robust and reliable tools, but knowing your audience and understanding the value of your brand to effectively engage with candidates.

This is a big shift in thinking for organizations with a traditional structure. It won’t happen overnight – companies must keep evolving their recruitment methods to meet 21st century needs.

To fully realize the potential of social media on the hiring process, companies should invest in multiple tools, strategies and people to make sure they’re connected to quality candidates that will fit their business goals.

Mobile trends, social platforms and search engines are only going to gain traction in the years to come. With better tools and insight into people, organizations can improve recruiting outcomes.

Find out how your company can define your target talent audience, create an attraction plan and transition into a “social business” by downloading the white papers Recruitment is marketing and Talent acquisition of the 21st century.


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Jim Love, Chief Content Officer, IT World Canada

Sponsored By: IBM