How can companies really succeed with data analytics?

Sponsored By: IBM

In part two of this interview series, Tina Groves, Big Data and Analytics Product Strategist at IBM provides concrete examples of companies that have achieved success with big data and delves into some of the key factors for this, including having both technical and marketing experts involved in customer solutions and merging of customer information with other behavioural data.

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Jim Love, Chief Content Officer, IT World Canada

Sponsored By: IBM