Business Analytics in Action: Deliver the best action to your front line with Predictive Customer Intelligence

Sponsored By: IBM

You’re collecting more information on your customers than ever, and from more sources than ever: point-of-sale transaction data, online interactions, mobile customer coupon redemptions. This information, captured and analyzed in a business intelligence context, has the potential create a customer experience that goes beyond expectations—and return enterprise value in the shape of revenue generation, improved loyalty, and better service.

In order to do all of this, though, that customer data and analysis can’t be locked in a backend data warehouse. It has to be available and accessible at any customer touchpoint, from call centre to point of sale.

Watch the video Business Analytics in Action:  Deliver the best action to your front line with Predictive Customer Intelligence to learn how IBM Corp.’s Predictive Customer Intelligence (PCI) can help identify these customer opportunities and deliver that intelligence to the right person at the right place at the right time to make a customer conversion.

You’ll see how:

  • A retailer can take a customer’s browsing, purchase and promotional history to develop the perfect upsell offer at the perfect time—sent to the consumer’s smartphone when geographic technologies recognize entry into one of its stores.
  • How a bank can leverage a customer’s online inquiries about loan processing times and mortgage rates, together with online survey information, to craft a personalized mortgage offer to be delivered in the customer’s preferred communications channel.
  • How a customer service department can recognize a customer with a high lifetime value score and provide frontline assurance and superior access to the representatives and support teams that handle the consumer’s account.

In any vertical industry, and in any horizontal department, there’s business value to be gained from IBM’s Predict Customer Analytics—making better decisions, in any context, within any customer interaction, at any time. Watch the video Business Analytics in Action: Deliver the best action to your front line with Predictive Customer  Intelligence to learn more.


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Jim Love, Chief Content Officer, IT World Canada

Sponsored By: IBM