The Choice of Smart Marketers for Customer Acquisition and Engagement.

IT World Canada is the leading national digital media publisher providing timely, incisive information to Canada’s technology-decision makers to help them succeed in their jobs. Media properties include: CanadianCIO, ComputerDealer News, ITBusiness and Direction Informatique.


Connect with Customers. Augment your Brand.

ITWC provides a wide-array of services to help you reach current and prospective customers. With a subscriber base of over 125,000 professionals across Canada and direct access to a global network through our affiliation with IDG, ITWC is the smart marketer’s choice for connecting and engaging with technology decision-makers in organizations of all sizes. Select the right program for you or call to connect with a representative to develop an integrated, comprehensive campaign.


  • Standard Ad Banners (Leaderboard, Big Box, Skyscraper)
  • Contextual Ad Targeting
  • Catfish and Welcome Ads (Floating Over the Page Units)
  • Native Advertising
  • Mobile and Tablet Targeting


  • Content marketing
  • Lead generation campaigns (advertising and direct email)
  • Brand journalism and PageBooks (e-books with ITWC syndicated content)
  • Research
  • Videos

Brand boosting Twitter chats

  • Roundtables and workshops
  • Conferences and Signature Events
  • Webcasts
  • Podcasts

Industry Leading Events

To speak to a representative or obtain a copy of our media kit, please contact:

Fawn Annan, President & Group Publisher – [email protected]
Brad McBride, Vice-President, Associate Group Publisher – [email protected]