Is SIP Trunking on your radar yet?Sponsor ContentSource: Allstream Network Convergence Resource Centre. In this short video, Grant Bykowy, Allstream’s Director of Voice and IP Communications, speaks to the business and technology drivers accelerating the adoption SIP Trunking.Learn how this IP technology enables businesses to:• Eliminate multiple PRIs and connections• Centralize hardware in a single location• Establish a local virtual presence in multiple cities• Reduce long-distance costs SIP Trunking AdoptionSource: Complete SIP Trunking Buyers Guide (ebook) Until recently, Canadian businesses have been slow to adopt SIP trunking, preferring instead to connect to the PSTN over traditional phone lines. However, the past few years have seen an explosion in SIP adoption, as businesses realize the limitations of traditional telephony and the benefits of converging data and voice onto a single network.Frost & Sullivan’s 2011 Investment Decisions in Communications and Collaboration Products and Services study revealed that North American SIP adoption is expected to grow from 7 million users in 2010 to 59 million by 2017.According to the same study, one third of Canadian enterprise businesses were either using or piloting SIP trunking in 2010, as compared to 47% of businesses outside of Canada.Related ResourcesSIP Implementation: Before & After ScenariosArticle and illustrations demonstrate the impact for single and multi-site companies. Read the article