A study done by the Conference Board of Canada with the Canadian Marketing Association and sponsored by IBM Canada. The study examines collaboration and best practices for the CIO and CMO.
Info-graphic: Learn how CMO-CIO collaboration is turning Big Data into big business
This report shares strategic guidance from members of the Canadian Marketing Association’s CMO-CIO Task Force. It looks at the competitive need to have marketing and IT collaborate, and learn how a strong partnership will create more value for your business.
1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth
Big Data is transforming the way Canadian businesses are able to build meaningful relationships with their customers. Today the Chief Information Officer and Chief Marketing Officer must combine efforts for true competitive advantage.