Business Value of Integrated Communications

February 15, 2007 – Ottawa, Ontario

The technology convergence trend of the last several years — voice and data, mobile and wireline, information technology and telecommunications has enabled some organizations to gain competitive advantage. While the integration of technologies with each other is exciting in itself, the real business opportunity lies in their integration into the organization’s business strategies and business processes.

Discussion included:

• How organizations are, today, doing just that to drive bottom-line value and gain a competitive advantage.
• Ways to assess the tangible business value your organization realizes from its technology investments.
• Exploring a model that will enable you to benchmark your organization against the best-in-class and develop a roadmap for improvement.


John Pickett
Vice President & Editorial Director
IT World Canada


David Fuller
Senior Vice President Solutions & Products
TELUS Business Solutions