The range of players competing in the market for providing cloud services are using a broad set of different types of business models and represent a wide spectrum of different types of brands, according to IDC. But what are today’s enterprise’s top buying choices and why?

This IDC study excerpt provides the results of a buyer/demand-side survey of U.S. enterprises with 1,000+ employees, involving more than 400 respondents, on their perceptions of the preferred business models and service providers–outsourcers from which they would want to procure private or public cloud & IaaS.