IT application leaders require a new perspective on WCM and a new approach to selecting and optimizing WCM software. They need to understand the context of digital transformation to which the WCM software contributes. They need to begin with the target audiences to ensure that the experiences delivered are engaging and impactful.
Download Gartner’s latest report to see the trends that are shaping the WCM market and how you can leverage these trends for your digital transformation strategy. Key takeaways from this report include:
- An analysis of the trends that are shaping and driving the WCM market
- The impacts that digitalization is having on the role of WCM
- Gartner’s recommendations on how to approach selecting and optimizing your WCM software