When Canadian companies expand business beyond Canada and the U.S., sales become a challenge. Rather than sending salespeople overseas, many exporters rely instead on intermediaries such as agents or distributors. To succeed in such a model, it’s critical to determine your unique selling proposition (USP).
Download this white paper from EDC (Export Development Canada) and learn the steps that will help you to create your company’s optimal USP and ensure your sales force and intermediaries apply it effectively to increase sales in overseas markets.
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