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What is Business Intelligence


An Introduction to Business intelligenceBI, Business Intelligence

Business intelligence, often referred to by the initials BI, is a computer based method used by organizations for analysis. It is a broad category of technology,  and commonly thought of as a subset of competitive intelligence that focuses on a company’s interaction with information. BI takes into account information storage, development, research, access, and uses within organizations.

Business intelligence software programs provide companies with three forms of information they can utilize to make decisions:

  1. Current data: Information about current business practices
  2. Historical data: information and data about past business transactions, market conditions, and business strategies
  3. Future trends and forecasting data: Predicting future business practices based on current and historical data

 

Six Uses for BI technologies There are multi important functions that BI technologies can offer organizations:

  1. Identifying and extracting important business information and data: pulling specific sets of data based on specific information and decision making needs
  2. Data reporting: Providing reports based on specific information needs
  3. Setting organization goals and objectives: Using data to support goal setting and benchmarking
  4. Data mining: Examining data from multiple perspectives
  5. Performance analysis: Examining current performance to identify areas to improve efficiency
  6. Forecasting: Using data to predict future actions and strategies

Goal of business intelligence

The main function of business intelligence is to support decision making at all levels in the organization. The greater amount of data and information that can be compiled about business operations, trends and competitor business operations, the more accurate and appropriate decisions can be made by key stakeholders.

For this reason BI systems are also thought of as decision support systems. They analyze business data and processes and merge this information with competitive intelligence efforts to output predictive actions and strategies that support organizational direction and strategic decisions.

Business intelligence is about extracting as much data and information possible within your company. Companies have to work through facts and statistics to make the best possible decision. Information must be presented in a format that allows for connections to be drawn about data sets, facts, and information.

BI initiatives

Business intelligence applications are used primarily for three types of initiatives:

  1. Project or department specific initiatives
  2. Enterprise wide business strategies
  3. Special operations that are important to an organizations day to day operations

Business Intelligence and Web 2.0 Technology

Business intelligence applications have grown by leaps and bounds in the new millennium. Many new tools and software applications have hit the market to help organizations get better quality information to aid with organizational decision making. These new tools allow companies to:

  • Utilize dynamic querying
  • Access real time data and information

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Articles Tagged - business-intelligence

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SAP unveils on-demand BI tool for casual users
Wednesday, February 24, 2010
SAP unveils on-demand BI tool for casual users
Armed with the slogan “Instant insight for the rest of us,” the company announced its SAP BusinessObjects BI OnDemand offering for everyday users, while aiming to please the IT admin. IDC analyst Dan Vesset says the cloud portion of the BI market is expanding
Round Table: Our predictions for 2010
Friday, January 29, 2010
Round Table: Our predictions for 2010
IT World Canada editorial staff wrap up their end-of-year round table with some thoughts about what to watch for in 2010
SAP doesn’t want to build platforms
Wednesday, December 09, 2009
SAP doesn’t want to build platforms
At the SAP Influencer Summit 2009, a panel of execs talk about creating the “informed executive” with investments in on-demand business intelligence and collaboration tools. Why moving away from an ERP image doesn’t kill the software suite
SQL Power Wabit BI tool comes to enterprise users
Tuesday, December 01, 2009
SQL Power Wabit BI tool comes to enterprise users
Wabit – no, not Elmer Fudd’s Wabbit – is now available in enterprise edition from SQL Power Group for those frontline workers previously chased away by overly complex business intelligence tools. One analyst said there is a market for user friendly BI tools, but the differentiation won’t last
Canadian BI vendor builds ‘Crystal 2.0’
Monday, November 16, 2009
Canadian BI vendor builds ‘Crystal 2.0’
Vancouver-based Indicee is building on its Crystal Report DNA with a tool that sits atop existing reporting infrastructures so users don’t have to think about data sources like Crystal Reports
SAS isn’t fazed by the competition
Thursday, October 29, 2009
SAS isn’t fazed by the competition
Analytics abounds in Vegas this week, with overlapping conferences hosted by SAS and IBM. Jim Goodnight comments on companies playing in SAS’s space
Q&A: Robert Enslin, president, SAP North America
Monday, October 26, 2009
Q&A: Robert Enslin, president, SAP North America
The president of SAP North America sat down with ComputerWorld Canada to discuss SAP’s Canadian business, how the BI business model is evolving, and why having one company own the entire application stack (a la Oracle) will stifle innovation
DIY BI report generation from Tibco
Friday, October 09, 2009
DIY BI report generation from Tibco
Tibco joins the do-it-yourself craze with its iProcess Spotfire, a BPM suite that allows users to gather data on business process metrics and have personalized reporting and analytics...
NSERC grants $5 million to data management research
Tuesday, September 29, 2009
NSERC grants $5 million to data management research
The Business Intelligence Network, made up of Canadian researchers and vendors, will use the funding from the Natural Sciences and Engineering Research Council of Canada to improve various aspects of data management so that organizations can make better business decisions
IN BRIEF: Symantec’s dirtiest Web sites
Wednesday, August 19, 2009
IN BRIEF: Symantec’s dirtiest Web sites
Some sites have more than 20,000 threats on them, according to the security company. Plus, recognizing the best in business intelligence, and a Vancouver ISP gives its services a 10 Mbps boost
Enterprise migration path for department BI apps
Thursday, March 05, 2009
Enterprise migration path for department BI apps
Business intelligence vendor MicroStrategy Inc. recently released Version 9 of its BI tool with capabilities to easily deploy departmental BI initiatives, and a migration path to consolidate those into an enterprise whole. One analyst says the company is filling a void in the market. WITH VIDEO
Predicting with business intelligence
Wednesday, June 01, 2005
Predicting with business intelligence
Businesses dont need a crystal ball or a deck of cards to know what the future holds. Software applications that can intelligently predict business trends and aid business...
Dashboards: Not just for execs anymore
Sunday, April 13, 2003
Dashboards: Not just for execs anymore
When people think of management dashboards, they often think of what used to be called executive information systems (EIS). An EIS provides a fancy computer display of key financial metrics for the corner office. But research by John Hagerty, an analyst at AMR Research Inc. in Boston, indicates that dashboards (also called scorecards) are showing up at all levels of the company and provide data other than financial metrics.
Boosting access to customer data
Monday, December 31, 2001
Boosting access to customer data
As enterprises demand better tools to exploit mounds of customer data locked away in CRM systems, CRM companies are rushing to add analytical capabilities to their applications.
Analytics redraw CRM lines
Sunday, December 02, 2001
Analytics redraw CRM lines
As enterprises demand better tools to exploit mounds of customer data locked away in customer relationship management systems, CRM companies are rushing to add analytical capabilities to their applications.
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