Mobile phones have undoubtedly become part of Canadian culture. Regardless if you are a business professional, student, or parent, everyone seems to have a cell phone. In this sense, the mobile phone industry has grown very quickly over the past decade. Cell phones have gone from being somewhat of a privilege to more of a necessity in a time where instant communication and remaining connected is an important part of life.
The cell phone industry itself has also significantly changed. The industry has gone full circle in the sense that companies who focused primarily on providing cell phone services dominated the market originally, until Canadian telecommunications emerged within the industry. However, in recent years, we have begun to once again see the emergence of companies that are primarily in the business of offering mobile phone services. One such company is WIND mobile.About WIND
Wind Mobile, which is primarily known as WIND to the general public is a relatively new mobile phone company. The company officially launched in Canada on December 16, 2009, in Toronto, and only a few days later in the Calgary Market. Wind is owned and operated by Globalive Communications Corporation.
WIND is an established company with more than 10 years of history. It refined its service offerings in Italy and Greece before making the move to Canada. Once established in its primary Canadian markets, Wind has expanded its network to include other Canadian cities such as Ottawa, Edmonton, Vancouver, and most recently, the Kitchener-Waterloo area. To date, Wind has more than three hundred thousand subscriber across Canada that utilize their mobile phone network. About Globalive
Globalive is a multinational telecommunications company that offers a multitude of telecom services such as mobile phone, long distance, internet, and VoIP. Within their network they own and operate a number of companies. They include Yak Communications, OneConnect, Canada Payphone, and Assemble Conferencing. Strategic Partnerships
To strategically grow its brand, Wind entered alliances with three high profile, and well established brands within the Canadian market.
- Blockbuster: Immediately upon launch in 2009, WIND forged a partnership with Blockbuster to host kiosks within their stores. However, with the recent bankruptcy of Blockbuster and the closing of their stores, this proved to be a shorter partnership than anticipated.
- Loblaw’s: WIND has made their mobile phones available in Kiosks in a variety of Loblaw’s stores include the Loblaw’s Superstore and the Real Canada Superstore.
- 7-Eleven: WIND has also developed a partnership with 7-Eleven stores and offers their phones on a “take out only” basis.
Mobile phones are also available through the company’s website.Network Coverage
One of the downfalls of using a new mobile service provider is that they are often limited in their network coverage. Currently Winds network coverage is comprised of:
- Ontario: Toronto and the GTA, Ottawa (and Gatineau), and Kitchener-Waterloo
- Alberta: Calgary and Edmonton
- British Columbia: Vancouver and Whistler
Any customers that go outside of what they call “Wind Zones” into an “Away Zone” automatically have roaming come into effect. However, Wind is constantly working on expanding the reach of their network within Canada to provide better services to their customers.Court Challenge
Wind has not had an easy road in its attempt to enter the Canadian mobile phone industry. Its legitimacy as a discount mobile phone brand was challenged immediately by some of its main competitors such as Public Mobile because Globalive is not a Canadian owned company. Rather, it is financially backed by an Egyptian telecommunications company named Orascom.
However, after a lengthy court battle, Wind, with the support of the Canadian federal government, was deemed to have a legitimate opportunity to operate within Canada.
Friday, May 17, 2013Pentagon approves devices running Apple iOS6 The U.S. Defense Department okays government-owned handsets and tablets running the operating system, along with BlackBerry and Samsung's Knox
Wednesday, May 08, 2013Why stick with Microsoft? CRM expert Gene Marks says most enterprises will stick with Microsoft over Google and Apple. Is he right?
Friday, April 26, 2013Coffee with Apple’s Tim Cook now at $500,000 The iPhone’s slumping sales may have cast a shadow on Cook’s leadership, but bids being pulled in by a charity auction featuring some coffee time with him proves the Apple chief is still very popular
Monday, April 08, 2013Mobile trend hurts IE, Firefox Internet Explorer still accounts for largest desktop usage but its weak mobile presence has hurt its overall standing
Thursday, April 04, 2013Analysts weigh in on Apple’s apology to China Three China-based industry analysts give their take on Apple's decision to apologize to Chinese consumers following two weeks of attacks from state-owned media
Monday, April 01, 2013Apple fails to get iPad Mini trademarked The United States Patent and Trademark Office says the word "mini" merely describes the smaller iPad's size
Monday, March 25, 2013Apple snaps up mapping app startup WiFiSLAM WiFiSLAM's indoor mobile navigation technology could help Apple get over its mobile mapping problems
Friday, March 22, 2013Canadians at risk of Apple password breach? Security patch released by Apple is not available in Canada yet
Wednesday, February 20, 2013Five new Java fixes released Oracle promises to accelerate patch cycle amid growing concern over its ability to keep Java safe
Friday, February 08, 2013Apple all alone in eBook price fixing probe MacMillan has become the fifth book publisher to settle with U.S. Department of Justice, leaving Apple Corp. the sole company facing the DOJ’s allegations of eBook price fixing
Monday, January 14, 2013RIM nets 15,000 new BB 10 apps A little more than a week to the formal launch of its BlackBerry 10, Research in Motion reports snagging 15,000 new apps for its much anticipated new phone
Friday, January 11, 2013Mobile devices to get power boost from IPv6 The next version of the Internet Protocol will enable mobile devices to perform better and work longer, according to experts
Tuesday, January 08, 2013RIM, Apple sued over 3G, 4G patents The Canadian smartphone maker and its U.S. nemesis are among 15 companies named in a lawsuit filed before a Delaware court
Monday, January 07, 2013iPad, Android tablets to flood enterprise space Despite its much lauded effort on Surface, Microsoft will be thwarted once more in its bid to capture the tablet market as Android and Apple units are poised to make solid inroads into the enterprise space in 2013
Thursday, December 20, 2012Samsung faces antitrust charges from EC The European Commission says Samsung abused its dominant position in the market by filing patent lawsuits against its rival Apple
Thursday, December 20, 2012Oracle to end Java 6 security support After February 2013, Oracle will no longer post updates of Java SE 6 to its public download sites according to a post on the Oracle Java SE Support Roadmap
Tuesday, December 18, 2012No new trial in Samsung-Apple fight The judge in the US$1 billion trial has refused to order a new hearing in the case. However, both sides can appeal to higher courts
Friday, December 07, 2012Macs to wave stars and stripes Apple CEO Tim Cook says the company will spend US$100 million to bring some Macintosh manufacturing to the U.S. A columnist looks at what it means
Monday, December 03, 2012Why Apple needs an enterprise strategy iPhones and iPads are sprouting up in organizations as bring-your-own-device strategies are embraced. But if Apple wants to be really taken seriously it has to do more
Friday, November 23, 2012BlackBerry 10: Excited yet? RIM's long-term prospects may seem bleak, but a lot of short-term success could put it back in the game
Thursday, November 22, 2012Steve Wozniak talks about the IT culture clash Apple co-founder tells a Toronto audience that rebellious minds in an organization can lead to brilliant ideas
Wednesday, November 14, 2012The ultimate limit of data centre resiliency In Hurricane Sandy’s aftermath, customers may start to pay closer attention to where their cloud provider’s data centres are located, says CentriLogic president and CEO
Monday, November 12, 2012Apple and HTC bury the hatchet The two companies have come to an agreement after many months of litigation
Monday, November 05, 2012Three more dragons to slay before RIM’s return Blackberry 10 needs to be cooler than the competition, says guest blogger Tim Collins
Thursday, November 01, 2012Top 3 business changes in iOS 6 update We've heard a lot of quibbling over the botched Maps app. But what features in iOS 6 are important to know from a business context?