TORONTO -- It’s great that organizations are increasingly becoming data-driven in light of the multiple channels through which they must operate, but a failure to keep up can mean dragging down the business or worse, said an Informatica Corp. exec.
The complexity of today’s organizations is such that they must operate through a matrix of call centres, agents and dealers that pose real-time data demands, said John Schmidt, vice-president of global integration competency centre practice with Redwood City, Calif.-based data integration vendor Informatica.
“Is your data an asset or a liability?” Schmidt asked the audience of Informatica users at the Toronto stop of the Informatica 9 World Tour. The company launched Version 9 of its data integration platform November 2009.
The three core pillars of a data-driven enterprise, said Schmidt, are timely, trustworthy and relevant data -- in other words, data that’s under control when you need it for your organization’s business processes. “The competitive differentiation for your company is your data,” he told the crowd. MORE ON ITWorldCanada.com: Informatica updates data integration platform
Schmidt said there are numerous pressures that push an organization to transform into a data-driven enterprise, like risk, mergers, IT modernization, system consolidation and adoption of new technologies.
And while exponential data growth is great for the information it provides a business and its users, Schmidt said data proliferation beyond the corporate firewall, on mobile devices, with suppliers and in cloud apps, must be handled, otherwise it becomes fragmented. “If we don’t manage it, the volume can become unwieldy,” he said.