LAS VEGAS – It’s been a year of change for Hewlett-Packard Co., as CEO Meg Whitman seeks to turn the ship around and put the technology giant back on a firm footing after a period of confusion surrounding its commitment to the PC
As part of a corporate wide reorganization, Whitman merged HP’s business units into just two: the enterprise group, and printing and personal systems (PPS). Emerging at the head of PPS is executive vice-president Todd Bradley (pictured). The new position gives him responsibility of HP’s product development and go-to-market, from printing and imaging to mobility, laptops, desktops and tablets.
(Meanwhile on Thursday HP [NYSE: HPQ] issued its latest financial results for the three month period ending Jan.31: First quarter net revenue was US $28.4 billion, down six per cent for the same period a year ago. Net profit was down 16 per cent to $1.2 billion. Still, analysts said it wasn’t as bad as they feared.)
During HP’s Global Partner Conference here, Bradley sat down with IT World Canada for a wide-ranging discussion of some of the challenges and opportunities HP sees today in the enterprise space.
On HP’s plans for the mobility space:
“The plan is one of aggressive sales tactics to engage customers and talk to them far more about our products as they relate to the creation and consumption of content. The decision not to spin off our PC business was basically made on the reaction of partners and customers on the value it brings. We’re clearly in a rapidly changing time in the industry. The aggressive development of mobility, the transition from Wintel to ARM processors … the whole plate shift taking place represents a tremendous opportunity for those focused on creating the right products for the segment we compete in. For example, the (HP) ElitePad is an enterprise-driven tablet with enterprise-grade security and app compatibility. The classic form factor is declining, and tablets are increasing aggressively. We’re focused on the creation and consumption of content.”
On the supposed pending death of the PC:
“People have been saying the PC is dead for … I’ve been in the industry for 12 years and it was dying when I joined. I think computing devices are clearly changing, be that form factors, and the segmentation of them. What’s important in Toronto or Chicago may not be important in rural China. We believe leveraging our broad scale I what will compel us to be successful.
On re-entering the smartphone market:
“We’re doing a lot of work to look for the right place for smartphones in the category and segments we serve. That line between tablet and smartphone is blurring pretty quickly though.”