Intel Corp. announced on Monday new Intel Core processors for ultra-thin laptops with a magic number of 32: better performance and slimmer by 32 per cent. One analyst thinks the consumer devices will have enterprise applicability as long as the IT department can get over some perception issues.
The Santa Clara, Calif.-based chip maker is targeting laptop users who are not power app users but who want performance, longer battery life and a lightweight form factor. “We’ve got a perfect balance between the battery life, between the performance and between the style,” said Mooly Eden, vice-president and general manager of Intel’s PC client group, during a Web cast.
The processor is available from the entry-level ULV (ultra-low power) Celeron, to the Pentium all the way to the high-end ULV i7. Based on the Nehalem architecture, the chips are equipped with Intel Turbo Boost and Intel HD integrated high-definition graphics. Eden demoed the technology for day-to-day apps such as PowerPoint and image manager Picassa, but said the laptops will also be good for “geeky” apps if the user so chooses.
Eden said the chips, with a thermal design point (TDP) of 17 Watts, render 35 per cent better performance when multi-tasking, offer a more than 40 per cent increase in performance and responsiveness for video editing apps, and have twice the graphics capabilities.
The overall ecosystem including the chip, battery life, OEMs and software will draw 20 per cent less power with a thermal design point (TDP) at 50 per cent lower, said Eden.
As for the sexy and lighter form factor, Eden said, “let’s admit it, thin is in.” He even predicted that ultra-thin laptops would get as slim as 0.75 inches, though the cooling technology would make them more costly. “But, definitely, the capability is there, and it’s up to the OEM to identify the market opportunity and design for the market opportunity,” said Eden.